The latest trendy hot topic in Silican Valley is ”raw water”

Out of touch with Reality Silicon Valley “bros” have been smoking something bad when they manage to convince each other to pay $35 for a jug of unfiltered untreated “raw” water

Raw water is water that is bottled directly from the source: a creek, a hillside spring, or a lake.  Raw water is ”raw” because it has not been filtered or treated to remove chemicals or bacteria that could cause illness or death.

We’ve researched this topic and unearthed a few enterprising bottlers of raw water. According to news sources, 2.5 gallon jugs are going for more than $35.

  • Piers Pure Raw Water (extracted from a tributary of Pence Creek that runs through the feedlot of Piers Dairy)
  • Büdelsdorfer Reinkanalwasser (Imported) (source: the northern end of the Kiel Canal near Büdelsdorf)
  • Buttweiser Lite (source:  runoff from the Thomas Fire near Santa Barbara, distributed by Budweiser Van Nuys, CA)
  • St. Tammany Raw Water Reclamation (source: wells tapped on the Superfund site of Madison Creosote Works, Louisiana)
  • Red Hook Raw Sparkling Water (source: Gowanus Canal, Brooklyn, New York)

Update: Not only is Raw Water a thing, but National Public Radio (NPR) aired a story in 2015 about Bespoke Water*. The video about the Timmy Brothers’ enterprise can be viewed here.

  • A discussion about the commercial overuse of the word bespoke can be read in The New York Times.